What are they?
Corporate gifts are gifts given to employees, customers, potential customers, business partners, clients, and stockholders. They’re especially popular during the holiday season. The purpose of a corporate gift or participating in an employee recognition program is to recognize and reward work and behaviors that support the mission, goals, values, and initiatives of the company. Corporate gifts are given either internally or externally. Internal gifts are given to employees, managers, executives, and essentially anyone who works directly for the company. External gifts are given to anyone outside the company. This includes clients, customers, prospects, and shareholders.
Why they’re good for business? Internal Corporate Gifts
According to TinyPulse’s Employee Engagement Report, it found that less than a third of workers feel valued or appreciated at their job. Most companies have some sort of employee recognition program, but it’s the effective ones that really motivate and uplift the worker. 73% of employee’s credit recognition for having a positive effect on their happiness at work. Let’s face the facts, most people do not love waking up and going to work every morning, so reminders of gratitude and appreciation can go a long way or at the very least, put a smile on someone’s face. For internal gifts, they have the power to impact everything from productivity and motivation to engagement and retention. Corporate gifts also boost office morale, especially during the holiday season. Interested in corporate gifts or setting up an employee recognition program for your business? Visit www.glazerpromos.com or call 201-684-1132.
Why they’re good for business? External Corporate Gifts
The imprint of your company’s logo on a promotional holiday gift is a proven marketing and advertising strategy. According to the Advertising Specialty Institute, corporate gifts are among the most cost-effective means of promotion. A 2008 study revealed that the average cost per impression for promotional product was $0.004, where prime time tv and newspaper ads both cost $0.019 per impression. External gifts are exceptional at building brand awareness. They show loyalty and appreciation to existing customers, and spark curiosity and interest in potential customers. According to a Georgia State University study, people who had received a promotional product were more likely to have a positive perception of the company. Other reasons promotional products would be beneficial to your company is because they increase sales, generate leads, maintain customer loyalty, generate referrals, develop employee relations, and build business to business relationships. Promotional products are a cost-effective and dependable way to give your company advantages in the business world. No matter what industry you’re in, it can’t hurt to incorporate a business gift into your marketing strategy.
Corporate Gift Ideas
Now if you’re wondering what kind of corporate gifts you should be getting your employees or customers, look no further. We will walk you through the process and guarantee that you are more than satisfied. visit www.glazerpromos.com or call 201-684-1132. Here are some general ideas.
Rhatigan, C. (2016) These 4 Companies Totally Get Employee Recognition. Retrieved from https://www.tinypulse.com/blog/these-4-companies-totally-get-employee-recognition
The Pros of Giving Promotional Products as Gifts. Retrieved from https://www.printwand.com/blog/pros-of-giving-promotional-products-as-gifts
Advertising Specialty Institute