“You need a substantial amount of money to promote and advertise your business.” This statement couldn’t be further from the truth. There are endless amounts of ways to grow your business by spending little to no money. The key to market your company is to be effective in your strategy. Here are some easy and efficient ways to promote your company.
The Internet – Social Media, Blogging, LinkedIn
Social media, blogs, LinkedIn, and market research are all affordable strategies to expand your business and get your message out to the world. According to Statista, 24% of the U.S population had some form of social media in 2008. It went up to 52% in 2011. Currently, 81% of the U.S population is active on some form of social media and there are absolutely no signs of it slowing down. It’s a free and easy way to get your message and name out there. They key to a successful social media campaign is to plan and schedule your posts. You will also need to create good content for your audience to stick out from the herd. Don’t be afraid to think outside the box and try something new. Be active and communicate with your clients and other companies in your industry. Writing blogs is another method that will benefit your company and its’ goals. The key is to create good content to drive people to your website or business. LinkedIn is a must for any professional or company. Being active on LinkedIn and having a following will only help validate your company. According to Forbes magazine, “A properly optimized LinkedIn profile and company page increases your chances of ranking in Google search, giving you more valuable real estate in the search engine results. A 2014 study by Content Marketing Institute and Marketing Profs found that 94% of B2B marketers use LinkedIn to distribute their content. The study also revealed that marketers cited LinkedIn as being the most effective channel for content distribution, ranking ahead of Twitter, Facebook, and Google +.” (Jayson DeMers, Forbes Contributor, 2015)
Promotional Products are a great cost-effective way to gain brand awareness. It’s a great marketing tool because it gets your logo, message, or slogan seen by the public. Promotional products will help your business reach a wider market. These items could always be on the move so this helps you reach a larger audience. For example, if your company decides to put their logo on a beach ball, there is a high chance this beach ball will be seen by hundreds of people in a matter of a couple hours on the beach. The key to promotional products is to choose products that people will find useful. Some of the most popular and worthy promotional products are clothing apparel, calendars, writing utensils, and tech products.
Word of Mouth
Some other efficient and affordable ways to market your business is word of mouth. Building relationships with clients and partners will only help you in the future. Asking for referrals is another simple and free strategic procedure that could only potentially help grow and expand your business. Getting involved in the community can be another great method in marketing yourself and your company. Sponsoring a little league baseball game or participating in the town fair are other ways to get your company more recognition. Make sure to be active on all social media platforms, get involved in promotional products visit (www.glazerpromos.com) if interested in promotional products) and get involved in your community.
(DeMers, Forbes, 2015)