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A Horse of a Different Color!? • Glazer Promos

A Horse of a Different Color!?

Brand Recognition
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inVentiv Health was promoting one of their drugs as “a different beast”. To help drive that message home we created a different beast – the SquirrelDeer – for the sales force to distribute. The SquirrelDeer helped focus attention on the merits of this product and the manufacturers primary message exactly where it they wanted it.

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